J Ganes Consulting Key Stakeholder in Support of TechnoServe and Mckinsey & Company Analysis
July 31, 2003—For the first time in coffee industry history, members from each sector have joined in an effort to find alternatives for the ongoing coffee crisis. J Ganes Consulting is one of 68 key stakeholders within the industry that have enrolled in support of TechnoServe and McKinsey & Company's global coffee industry analysis, which includes major roasters, small coffee producers, specialty companies, exporters, key non-profit organizations and distributors.
Market prices of coffee have dropped so dramatically in recent years that many producers in developing countries can no longer cover their costs. The crisis is severely impacting millions of small-scale and large growers, the workers they employ, their families and the communities that rely on the industry as a major source of revenue and jobs.