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judyg@jganesconsulting.com Tel. +1 914 301-6422 WhatsApp/WeChat. +1 914 602-9483
Our View: Talk of a Damaging Early Frost in Brazil Looks Premature Coffee markets have reacted to news that the first cold scare of the season may threaten frost for Brazil's coffee belt, with the potential to damage crops. Some context: May cold scares have not tended to result in damaging frost. The 1979 frost occurred on June 1, although there was cold air in the region the day before...
Click here for OUR deeper context...
Technocoffee Innovation SeriesJudy Ganes is honoured to be speaking next Thursday 26 May in Episode 1 of the World Coffee Alliance's virtual Technocoffee Innovation Series, "Building Trust Through Digital Identity". Register for free here.
National Coffee and Cocoa ConventionThe Peruvian Chamber of Coffee and Cocoa has invited Judy to speak via video on "Coffee prices in the international market" at the 24th National Coffee and Cocoa Convention. This Thursday (May 26th) 10am EST. Register here.
  • Back From Brazil

    Judy Ganes is back from her recent junket to Brazil, her fifth field trip to the country since December 2020. Over 10 days she visited key areas in Zona da Mata, Minas Gerais and others to assess the 2023 outlook for the world's most important coffee producer. Detailed reports will be following for J Ganes Consulting subscribers. If you would like to gain access to this incisive, firsthand analysis of coffee and other softs, contact us via the link above for detailed product and pricing information.
  • The Coffee Grower's Conundrum

    This is Paolo. A 70-hectare coffee grower at 1,200m in Campos Altos, MG. He has held off selling his crop, wanting higher prices to cover rising costs. He is willing to see how production and prices are in 2023/24 but if he can’t meet expenses he will convert his farm to corn or soybeans. Read more...
  • Three views from the field

    #MatasdeMinas tour notes: three different views from a week visiting farms in eastern #MinasGerais: 1) very little coffee; 2) a medium amount (rather disappointing for the grower) and 3) an excellent crop. The third condition was the rarity. Very few farms had strong production. Read more...

Videos from our 2021-22 Brazil Tour

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Coffee Safari in Piumhi, Mina Gerais, Brazil

Judy Ganes felt like she was on a Safari hunting for coffee at this 2,000 hectare farm in Piumhi, MG Brazil. Despite irrigation, finding branches, let alone trees, with a heavy fruit load was elusive. Spotting a small cluster of cherry and even a single one in this area of the farm was like coming across Big Game in a jungle thicket...

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Observing Mechanized Robusta Harvest

Judy climbed atop the mechanical harvester at Fazenda Montealverne in Pinheiros, ES, Brazil July 8, 2021. The farm also has pívot irrigation. This method can harvest 80 bags of coffee in 40 minutes and save 80% on labor!

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Regional Dryer Operator: Brazil Robusta Crop Shocker

In seeking out the unbiased truth about the crop size, who better to interview than the man that dried the coffee for the región I was visiting. He said farmers were surprised and disappointed st the lower yields.

Brazil’s Frost May Kill Young Coffee Trees, Hurt Crops for Years

Above: Reiner’s young coffee trees that were damaged by frost in Monsenhor Paulo municipality, Minas Gerais state, Brazil. Courtesy: Joseph Reiner
By Fabiana Batista and Marvin G PerezJuly 22, 2021, 6:52 PM GMT+2 The severe frost that ravaged major arabica-coffee areas in Brazil earlier this week is especially deadly for young trees, which could greater losses for farmers and hurt production for years.
The death of young trees increases the likelihood that the crops even two years from now will be compromised, according to Judy Ganes, a consultant who has covered the market for more than three decades. Farmers will have trim off damage, destroying yields, or replant their fields. (Full story here)

J Ganes Consulting Reports

J Ganes Consulting reports provide comprehensive market analysis and insightful opinions on pricing, supply & demand estimates and other key factors affecting global softs markets.
All J Ganes Consulting reports draw on Judy Ganes' deep involvement in the industry, ranging from corporate trading desks to boots on the ground in the field where tropical softs are grown. Each publication is packed with independent, unbiased commentary and invaluable context. Need the hard facts on soft commodities? Get connected to one of the most experienced soft commodities experts worldwide, straight to your inbox. Please email us for detailed pricing.
A must-have look at coffee market fundamentals. Each week, get our analysis and opinion reflecting decades of coffee market experience, from boardrooms to plantations. Published a minimum of 47 times per year.
A vital resource for anyone needing to understand the dynamics of softs markets. Each week you’ll get into coffee, cocoa, sugar, cotton and orange juice from production yields to pricing dynamics. Published a minimum of 47 weeks per year.
Each month the Softs: Fast Facts report provides detailed datapoints and analysis on coffee, cocoa, sugar, cotton and orange juice markets. Topics include economic and political influences on the markets, weather, pertinent statistics, as well as predicted relative market strength.
Six times a year, the Coffee In-Depth report provides invaluable context on pricing, supply & demand estimates and other key factors affecting the coffee market. Your one-stop shop for independent, unbiased commentary from one of the most seasoned soft commodity experts in the industry today.
The Softs: In-Depth Report looks at key factors, critical trends and issues affecting the price of soft commodities. We bring incisive market analysis, context and opinion to the most timely issues. The last word on pricing, supply and demand estimates and other key factors affecting softs markets.
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Consulting Services

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Strategic Partnerships

  • Our Advisory Services offer clear strategic guidance tailored to meet individual business, investment or trading objectives. Services include, but are not limited to:
  • Phone consultations.
  • In-person client meetings and site visits.
  • Facilitating or participating in brainstorming sessions.
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  • Longer-term price forecasts.
  • Hedging strategies. Market feasibility studies. Structured reports. Long-term price forecasts.
  • Whatever your needs, you can count on us to expertly design and flawlessly deliver your project on time and within budget. And, of course, all work is conducted with the greatest confidentiality. Contact Judy Ganes today to discuss your needs and receive a price quote.

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Let’s Talk About Soft Commodities

  • Online or by video conference, J Ganes Consulting can design, create and lead workshops tailored to your specific needs. Workshops can include, but are not limited to, the following:
  • Futures and options—101, intermediate and advanced levels
  • Price risk management
  • Fundamental analysis for soft commodities
  • Understanding relevant market reports and data
  • What you need to know about trading soft commodities
  • How weather and other market-moving events can affect soft commodities
  • How to better time trades using seasonal patterns… and more
  • To discuss your needs and to receive our price list, contact Judy Ganes today.
How to get in touch Feel free to write or call us. We love to communicate with our clients.
Tel. +1 914 301-6422 WhatsApp/WeChat. +1 914 602 9483
judyg@jganesconsulting.com

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