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  • Back in Brazil

    Judy Ganes is currently in Brazil for the fourth time in 10 months to assess the crop situation in the key areas of Espírito Santo and Minas Gerais. Look here for fresh reporting from the field, as she assesses changes in crop conditions to update clients for the first time since last putting boots on the ground in Brazil in July. Read more...

  • Brazilian Tinder Box

    Coffee trees are starting to blossom, but with the driest conditions in decades. Freezing July temperatures left many trees with dead foliage. As drought took hold, extreme heat rendered the region highly flammable. Read more...

  • Reading the Leaves in Brazil

    October 20: The ancient Chinese tradition of reading tea leaves is a very wise method of seeing into their future. Brazilian coffee producers are doing the same. Those with more leaves on their trees will prosper in 2022/23 and those trees with less or without will show losses. I’m here leaf reading!

Brazil’s Frost May Kill Young Coffee Trees, Hurt Crops for Years

Above: Reiner’s young coffee trees that were damaged by frost in Monsenhor Paulo municipality, Minas Gerais state, Brazil. Courtesy: Joseph Reiner
By Fabiana Batista and Marvin G PerezJuly 22, 2021, 6:52 PM GMT+2 The severe frost that ravaged major arabica-coffee areas in Brazil earlier this week is especially deadly for young trees, which could greater losses for farmers and hurt production for years.
The death of young trees increases the likelihood that the crops even two years from now will be compromised, according to Judy Ganes, a consultant who has covered the market for more than three decades. Farmers will have trim off damage, destroying yields, or replant their fields. (Full story here)

2021/22 Brazil Crop Tour

Observing Mechanized Robusta Harvest

Judy climbed atop the mechanical harvester at Fazenda Montealverne in Pinheiros, ES, Brazil July 8, 2021. The farm also has pívot irrigation. This method can harvest 80 bags of coffee in 40 minutes and save 80% on labor!

Regional Dryer Operator: Brazil Robusta Crop Shocker

In seeking out the unbiased truth about the crop size, who better to interview than the man that dried the coffee for the región I was visiting. He said farmers were surprised and disappointed st the lower yields.

2021/22 Brazil Crop Tour: Irrigation Experiment

See the difference in tree health with various levels of irrigation at this experimental farm in Franca.
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J Ganes Consulting Reports

J Ganes Consulting reports provide comprehensive market analysis and insightful opinions on pricing, supply & demand estimates and other key factors affecting global softs markets.
All J Ganes Consulting reports draw on Judy Ganes' deep involvement in the industry, ranging from corporate trading desks to boots on the ground in the field where tropical softs are grown. Each publication is packed with independent, unbiased commentary and invaluable context. Need the hard facts on soft commodities? Get connected to one of the most experienced soft commodities experts worldwide, straight to your inbox. Please email us for detailed pricing.
A must-have look at coffee market fundamentals. Each week, get our analysis and opinion reflecting decades of coffee market experience, from boardrooms to plantations. Published a minimum of 47 times per year.
A vital resource for anyone needing to understand the dynamics of softs markets. Each week you’ll get into coffee, cocoa, sugar, cotton and orange juice from production yields to pricing dynamics. Published a minimum of 47 weeks per year.
Each month the Softs: Fast Facts report provides detailed datapoints and analysis on coffee, cocoa, sugar, cotton and orange juice markets. Topics include economic and political influences on the markets, weather, pertinent statistics, as well as predicted relative market strength.
Six times a year, the Coffee In-Depth report provides invaluable context on pricing, supply & demand estimates and other key factors affecting the coffee market. Your one-stop shop for independent, unbiased commentary from one of the most seasoned soft commodity experts in the industry today.
The Softs: In-Depth Report looks at key factors, critical trends and issues affecting the price of soft commodities. We bring incisive market analysis, context and opinion to the most timely issues. The last word on pricing, supply and demand estimates and other key factors affecting softs markets.
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  • Our Advisory Services offer clear strategic guidance tailored to meet individual business, investment or trading objectives. Services include, but are not limited to:
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  • Online or by video conference, J Ganes Consulting can design, create and lead workshops tailored to your specific needs. Workshops can include, but are not limited to, the following:
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