Contact: judyg@jganesconsulting.comTel. +1 914 301-6422 WhatsApp/WeChat. +1 914 602-9483
OUTLINE: The price of coffee is highly volatile and fluctuates almost every minute. The reason is that it is treated as a commodity which means that they are simply bought and sold on regulated commodity exchanges.
This final episode will explore the alternative pricing strategies, re-thinking the C price vs living income and breaking pricing impasse with innovative models that promote business and carbon impact.
Brazil Tour
Judy Ganes returned from her latest junket to Brazil, her fifth field trip to the country since December 2020, with fresh insight into the state of the world's most important coffee crops. Over 10 days she visited areas in Zona da Mata, Minas Gerais and others to assess the 2023 outlook for the world's most important coffee producer. If you would like to gain access to this incisive, firsthand analysis of coffee and other softs, contact us via the link above for detailed product and pricing information.The Coffee Grower's Conundrum
This is Paolo. A 70-hectare coffee grower at 1,200m in Campos Altos, MG. He has held off selling his crop, wanting higher prices to cover rising costs. He is willing to see how production and prices are in 2023/24 but if he can’t meet expenses he will convert his farm to corn or soybeans. Read more...Three views from the field
#MatasdeMinas tour notes: three different views from a week visiting farms in eastern #MinasGerais: 1) very little coffee; 2) a medium amount (rather disappointing for the grower) and 3) an excellent crop. The third condition was the rarity. Very few farms had strong production. Read more...
Food Inflation: Many factors at play
Judy Ganes on Bloomberg Surveillance
- June 10, 2022While core commodity prices have risen on weather problems, higher ingredient costs are only partly to blame for consumers paying more for food this year. Judy spoke to the Bloomberg Surveillance team, audio file embedded in video link here >>>

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2021-22 Brazil Tour Video

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Coffee Safari in Piumhi, Mina Gerais, Brazil
Judy Ganes felt like she was on a Safari hunting for coffee at this 2,000 hectare farm in Piumhi, MG Brazil. Despite irrigation, finding branches, let alone trees, with a heavy fruit load was elusive. Spotting a small cluster of cherry and even a single one in this area of the farm was like coming across Big Game in a jungle thicket...

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Observing Mechanized Robusta Harvest
Judy climbed atop the mechanical harvester at Fazenda Montealverne in Pinheiros, ES, Brazil July 8, 2021. The farm also has pívot irrigation. This method can harvest 80 bags of coffee in 40 minutes and save 80% on labor!

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Regional Dryer Operator: Brazil Robusta Crop Shocker
In seeking out the unbiased truth about the crop size, who better to interview than the man that dried the coffee for the región I was visiting. He said farmers were surprised and disappointed st the lower yields.
Brazil’s Frost May Kill Young Coffee Trees, Hurt Crops for Years
Above: Reiner’s young coffee trees that were damaged by frost in Monsenhor Paulo municipality, Minas Gerais state, Brazil. Courtesy: Joseph Reiner
By Fabiana Batista and Marvin G PerezJuly 22, 2021, 6:52 PM GMT+2
The severe frost that ravaged major arabica-coffee areas in Brazil earlier this week is especially deadly for young trees, which could greater losses for farmers and hurt production for years.
The death of young trees increases the likelihood that the crops even two years from now will be compromised, according to Judy Ganes, a consultant who has covered the market for more than three decades. Farmers will have trim off damage, destroying yields, or replant their fields. (Full story here)
The death of young trees increases the likelihood that the crops even two years from now will be compromised, according to Judy Ganes, a consultant who has covered the market for more than three decades. Farmers will have trim off damage, destroying yields, or replant their fields. (Full story here)
J Ganes Consulting Reports
J Ganes Consulting reports provide comprehensive market analysis and insightful opinions on pricing, supply & demand estimates and other key factors affecting global softs markets.
All J Ganes Consulting reports draw on Judy Ganes' deep involvement in the industry, ranging from corporate trading desks to boots on the ground in the field where tropical softs are grown. Each publication is packed with independent, unbiased commentary and invaluable context. Need the hard facts on soft commodities? Get connected to one of the most experienced soft commodities experts worldwide, straight to your inbox. Please email us for detailed pricing.
All J Ganes Consulting reports draw on Judy Ganes' deep involvement in the industry, ranging from corporate trading desks to boots on the ground in the field where tropical softs are grown. Each publication is packed with independent, unbiased commentary and invaluable context. Need the hard facts on soft commodities? Get connected to one of the most experienced soft commodities experts worldwide, straight to your inbox. Please email us for detailed pricing.
A must-have look at coffee market fundamentals. Each week, get our analysis and opinion reflecting decades of coffee market experience, from boardrooms to plantations. Published a minimum of 47 times per year.
A vital resource for anyone needing to understand the dynamics of softs markets. Each week you’ll get into coffee, cocoa, sugar, cotton and orange juice from production yields to pricing dynamics. Published a minimum of 47 weeks per year.
Each month the Softs: Fast Facts report provides detailed datapoints and analysis on coffee, cocoa, sugar, cotton and orange juice markets. Topics include economic and political influences on the markets, weather, pertinent statistics, as well as predicted relative market strength.
Six times a year, the Coffee In-Depth report provides invaluable context on pricing, supply & demand estimates and other key factors affecting the coffee market. Your one-stop shop for independent, unbiased commentary from one of the most seasoned soft commodity experts in the industry today.
The Softs: In-Depth Report looks at key factors, critical trends and issues affecting the price of soft commodities. We bring incisive market analysis, context and opinion to the most timely issues. The last word on pricing, supply and demand estimates and other key factors affecting softs markets.
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Are you ready to start receiving J Ganes Consulting's connected and comprehensive soft commodities research on a weekly, monthly and bi-monthly basis? Contact us today to learn more about the best blend of reports and pricing to meet your needs.
Consulting Services
Need advice on managing price risk?
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Strategic Partnerships
- Our Advisory Services offer clear strategic guidance tailored to meet individual business, investment or trading objectives. Services include, but are not limited to:
- Phone consultations.
- In-person client meetings and site visits.
- Facilitating or participating in brainstorming sessions.
- Specialized presentations.
- Hedging strategies.
- Longer-term price forecasts.
- Hedging strategies. Market feasibility studies. Structured reports. Long-term price forecasts.
- Whatever your needs, you can count on us to expertly design and flawlessly deliver your project on time and within budget. And, of course, all work is conducted with the greatest confidentiality. Contact Judy Ganes today to discuss your needs and receive a price quote.
Workshops
In-person, online or by video conference, we design and lead workshops to meet your unique needs.
Let’s Talk About Soft Commodities
- Online or by video conference, J Ganes Consulting can design, create and lead workshops tailored to your specific needs. Workshops can include, but are not limited to, the following:
- Futures and options—101, intermediate and advanced levels
- Price risk management
- Fundamental analysis for soft commodities
- Understanding relevant market reports and data
- What you need to know about trading soft commodities
- How weather and other market-moving events can affect soft commodities
- How to better time trades using seasonal patterns… and more
- To discuss your needs and to receive our price list, contact Judy Ganes today.